"One of the keys to success
on the web is getting people to find you. With billions of web pages
existing on the net, this can for sure be a daunting task. To assure
the success of our client's web sites IIDDS Interactive & Innovative
has kept abreast of the latest developments and techniques of online
marketing".
IIDDS
for Marketing Online
We use a wide range of tactics designed to build
traffic and sales on your site. You may need to use a few or many of
these tactics. We will help you decide and execute the ones that will
get you the most bang for your buck, the most positive exposure for
your business. With IIDDS Interactive & Innovative as your strategic
partner your marketing options include:
-
Creating strategic alliances and
cross marketing opportunities
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Generating compelling copy for
your site
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Arranging reciprocal links: creating
your own network with complimentary businesses
-
Additional pages: reservation
or information request forms, new or better maps, directions, information
or suggestions
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Increasing the functionality and
interactivity of your site
-
Search engine and directory placement
(including key industry directories)
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Generating publicity coverage
online and traditional media
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Planning, writing and promoting
newsletters
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Testing and managing opt-in mailings
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Building a plan for discussion
list sponsorship and participation
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Creating and placing by-lined
articles in online newsletters, e-zines, forums and media outlets
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Devising calls to action such
as quizzes, surveys, contests, coupons, shopper's clubs, frequency
discounts and rewards
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Producing cost-effective and creative
advertising
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Generating key phrases: The more
you have, the easier it is to find your business. It is important
to identify the most effective key phrases to be found under
-
Developing and placing ad banners
IIDDS for Marketing Off-line
Online marketing is extremely important, but
we can't ignore the power of off-line marketing. We use a wide range
of off-line tactics designed to build traffic and sales on your site.
You may need to use a few or many of these tactics. We will help you
decide and execute the ones that will get the most positive exposure
for your business. With IIDDS Interactive & Innovative as your strategic
partner your marketing options include:
-
Put your web site address:
-
On all of your company stock
- business cards, letterhead, envelopes, brochures...
-
In all of your print advertising
- the yellow pages, newspaper ads...
-
On the front window of your business
an company vehicles.
-
Additional pages: reservation
or information request forms, new or better maps, directions, information
or suggestions
The following are our services:
(1) Search Engine Optimization:
The process of making/improving a site and its content highly relevant
for both search engines and searchers and help a site gain top ranking/position
for relevant words and phrases in search engine. SEO (Search Engine Optimization)
is one of the most successful and cost effective form of online marketing.
To promote business, it's essential to market the products/services
and for this various types of marketing means is used such as Banners,
Advertisements, Pamphlets etc. But today, a new marketing concept has
evolved named as Internet Marketing.
The key objective of creating a website by any company
is to promote the company and its products / services globally. For this,
Internet marketing plays an important role in driving the visitors to
site using SEO techniques as 80% people of the world use Search Engines
to find requistic information from the web. Now, it becomes essential
that the site should be listed in the top pages of the search engines
and upbeat the competitor's site. To achieve this, proper SEO tools and
techniques are applied to the site to achieve higher rankings and make
site search engine friendly.
(2) Link Popularity Development:
The number of sites which link to a particular site. Most search engines
use link popularity as a factor in determining the search engine ranking
of a web site.
Link popularity places a vital role for obtaining/maintaining
top position in search engine. A complete analysis and optimization of
a site's internal links will be performed to maximize the link structure's
contribution to search engine optimization. SEO Company India, implement
a long-term strategy to increase link popularity.
(3) Competitive Analysis:
The competitor analysis is an important part of the web site promotion
process. To maintain site position study of competitors & competitor's
position in search engine is essential when it concern to search engine
optimization (SEO) strategies.
(4) Search Engine Position
Maintenance:
Search engine position maintenance is one of the vital job. Search engine
placement maintenance is very important as the search engines change their
algorithms often, pages get dropped from the search engines, and other
sites try to place above you. We recommend an ongoing maintenance program
in which we run periodic reports on your website placements.
(5) Pay Per Click Management:
When a company (or advertiser) pays (a search engine or affiliate site)
for each click-through is known as PPC (Pay Per Click). Pay per click
advertising provides web site owners the opportunity to buy their way
to better positions on search results pages with their request or high
search keywords phrase.
IIDDS Provides Interactive
& Innovative Marketing Solutions: The Complete Solutions of Online
and Offline Marketing Solutions.
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